• Need a hand with your digital strategy or analytics projects?

    I can help.


I help companies harness the power of digital data to make better business decisions

  • Site analysis & insights
  • Analytics audits 
  • A/B testing & optimization
  • Measurement plans
  • Tagging  implementation
  • Data process improvement

25+ great brands (and counting …)


100% invested in client happiness

“Linda has expert knowledge of digital analytics and goes beyond the numbers to address why they matter and what the design takeaways are.”

Bridget Farhland
Bridget Farhland, VP Client Strategy

“Linda’s experience in analytics strategy helped us develop processes and roles to execute with excellence. Linda is data-driven and human oriented — the ideal balance. Her relatable approach to analytics and testing has transformed our culture across the business.”

Katie Kirkpatrick
Katie Kirkpatrick, Vice President, E-Commerce

“Linda possesses a unique blend of strategic thinking and expert execution. She does an excellent job of helping business leaders, and marketers think about how they leverage data in their day to day lives, taking the mystery, jargon, and complexities out of the conversation and making it all very approachable.”

Carl Agers
Carl Agers, Sr. VP, Marketing Services

“With Linda on your team you know that you have access to an expert strategic thinker and analyst who can oversee high level analytics plans and map out data integration programs while simultaneously rolling up her sleeves to project manage flawless executions of multi-channel campaigns.”

Jeff Fogliano
Jeff Fogliano, Director, Strategy & Planning

“Linda is an excellent researcher, analyst, collaborator and all-around person. She’s passionate about helping clients make good, sound decisions that will really move their business forward, and they love her for it!”

Kim Williams-Czopek
Kim Williams-Czopek, Sr. Director, Customer Experience

“Linda’s broad knowledge of Internet business, combined with her expertise in web marketing and development, made her a trusted go-to person on strategic decisions. She is truly an asset, and her expertise will benefit any organization needing help with online marketing strategy.”

Jeff Titterton
Jeff Titterton, Senior VP of Marketing

“Linda was an integral part of our team, helping us to develop our thinking about web, email and social media marketing and how to read the data so it made sense and so we could take action.”

Amy Taub
Amy Taub, Executive Director

“As a start-up, we had few internal resources and we were inexperienced in some areas of online marketing. Linda’s broad-based direct marketing expertise was invaluable to us, and she was integral to the success of Glam’s launch.”

Stephen Croncota
Stephen Croncota, Executive Director

“Linda’s passion and drive for testing and analytics helped optimize our email campaigns with measured improved results. And aside from her strong business acumen, Linda is a pleasure to work with!”

Tom Vass
Tom Vass, Director of Marketing

“Linda’s led numerous marketing programs for us that significantly increased our product sales. Her commitment to improving our bottom line is always unwavering. She is, by far, the most dedicated, creative and detail-oriented partner I’ve worked with.”

Ricardo Zapata
Ricardo Zapata, Senior VP Marketing

“Linda was instrumental in launching and growing our ecommerce business, building our email marketing and customer acquisition strategy and managing the day-to-day implementation of campaigns. With Linda’s help our business doubled in 6 months.”

Carl Sandler
Carl Sandler, Founder and President


Data-driven. Human oriented.

I have been delivering successful customer experience solutions in the digital space since 2000, when I started my career as producer for a Minneapolis based web design and development agency.
Since then, I’ve collaborated with dozens of teams to design and implement digital strategy, marketing and analytics plans for e-commerce and lead generation businesses.
As a champion of customer experience, my work lets me do what I love most: improve the experiences people have when they engage and transact with brands in the digital space.
My goal is always to meet clients where they are while delivering strategic recommendations with hands-on execution in a friendly, easy to understand way.


I help businesses across the U.S. make the most of their digital data.
For a free, confidential consultation, please email me at info@lschumacher.com or complete the form below.  I will be in touch with you shortly.

Copyright ©Linda Schumacher 2005 – 2018